it's about time we get serious about makeup careers.
MAKEUP SCHOOLS DON'T CUT IT.
MAKEUP SCHOOL
BUSINESS SCHOOL
ENROLL NOW
Grazia Academy is built on the foundation that success in the beauty industry is a result of both artistry skill set and a strong business acumen. Makeup shouldn’t be just a “side hustle” - it has the capacity to build an incredible 6-figure career.
We teach you how.
dream careers don't just happen, bosses make them happen.
Success in the beauty industry demands a killer business strategy. From branding, marketing, social proof and more; Grazia Academy turns makeup artists into 6+ figure business savvy CEOs. Introducing - Makeup Empire
Meet Grazia Academy Founder, Gretzie Parth. With a passion for beauty, Gretzie began her makeup career while in Business School as a freelance makeup artist and in 8 short years has built multiple 6 figure businesses in a vast array of areas within the beauty industry. From an award winning bridal artistry team, a successful luxe lash line, a beauty studio and academy... from working with industry leading brands like Nars, Hourglass, Charlotte Tilbury, and Revolve with her 450k+ followers on social media... Gretzie's greatest passion of all is helping others turn their passion into a thriving career, because beauty school doesn't teach you how.
5
$537k
667+
39%
Anyone can become a makeup artist, but can they build a legitimate business that allows them to live their dream life?
Without the relevant business knowledge and experience, many artists feel lost on how to fulfill their true potential. Makeup Empire merges the key pillars of success in the beauty industry into a proven business formula that allows women to create a 6+ figure business of their own.
I went to business school, so you don't have to.
you're in the right place.
STOP PUTTING EFFORT AND MONEY INTO THE WRONG PLACES...
STOP PUTTING EFFORT AND MONEY INTO THE WRONG PLACES...
HAVE YOU EVER FELT LIKE...
ready for your life to change?
“Honestly, investing in this program was the best decision I EVER MADE.
-NEHA
The first program in the makeup industry that teaches women the proven strategy to build a profitable & scalable beauty business.
Makeup Empire is the blueprint for artists ready to fast track their success and build a thriving career that they are passionate about.
MAKEUP EMPIRE®
introducing...
01. BRAND POWER
Power up your brand. Ideal client, branding, typography, menu and service pricing, website creation and our guide for website creation and campaign shoots!
CONTENT breakdown:
02. IT's LEGIT
Don't snooze on the business structure. This module covers legalities like incorporation, sole proprietorship, licensing, insurance, accounting 101, and payment gateway set up.
03. THE EXPERIENCE
Create the experience of your client's dreams. This module is about defining your company culture, brand experience, and making it truly stand out in the market. Then, we optimize it, systemize it, and ensure that every point of contact is smooth, efficient, and highly enjoyable for both you and your clients.
04. AUTHORITY
You've got the structure, now get the clout. Learn how to create content, master the algorithym, and gain exposure for your brand and business. Because at the end of the day, why pay for ads, when you could go viral instead?
05. MONEY, HUNNY.
The true game changing module. It's scaling time. This module teaches how to hire, contracts, and staff management. In addition, how to diversify your revenue generation into other opportunities like passive income, paid partnerships and more.
HERE'S HOW IT WORKS
Secure your spot.
We only take 115 students per intake into our Makeup Empire Program. Register below or book a call to secure your space (early Bird pricing limited).
Begin class.
Classes begin April 1st. Each week, new modules (and homework) is released which is expertly curated to ensure that you work on each step at the right time to truly build brand momentum. There's always a million things to do... but the order always matters. That's where we come in. Make sure your energy is focussed on the right thing, at the right time to build revenue and systems quickly.
Build your dream business in community.
Although this course is online in pre-recorded modules, we believe community matters. Join the Makeup Empire forum for lives 2 x per month, peer support and opinions, and to make lasting networking connections with MUA's just like you.
"I planned and sold out my first makeup workshop, and I'm now on brand PR lists!"
Investing in this program was the best decision I ever made because I fast tracked my success and avoided making so many mistakes. Within months of learning from Gretzie, I levelled up my branding, found my dream clients, and tripled my instagram following.
be bold!
@NEHAfatmi IS NOW A BEAUTY INFLUENCER AND EDUCATOR
"I went from being an option, to the sought after makeup artist in my area."
In under one year, I've systemized my processes for 30% more bridal bookings, re-branded my artistry business, and tripled my instagram following. This program has given me the confidence to show up as a legit business owner, convert client enquiries into secured contracts, and attract my dream clients directly through my content.
@amycampbell.mua tripled her following
"A highlight of the course for me was getting advice on creating a professional back end experience that allows me to close on every inquiry."
This program stood out to me for two reasons: learning from Gretzie who had real experience building successful beauty brands, and having the support of a community of likeminded beauty entrepreneurs. In direct correlation to my mentorship with Gretzie, I have been able to double my following on instagram while also hitting a milestone number of makeup clients booked.
@glambybreanne took her makeup career full time
SUCCESS STORIES
Building a brand you're proud of, that stands out from the "competition".
Creating the right content, so that you can grow your social platforms for your artistry business + personal brand.
Attracting your dream clientele, at the price point you know you’re worth.
Building a dream team that will propel your brand and give you more time to operate in your zone of genius.
Implementing processes and systems for ultimate efficiency and profitability.
Saying goodbye to the 9-5 and hello to a career that pays you to do what you love.
If you want this to be the year that you finally commit to:
ENROLL NOW
Creating a lifestyle that allows you to set your own schedule, travel the world and embark a journey filled with opportunity
Let's do this thing.
SO WHAT ARE YOU WAITING FOR?
LET'S CHAT
We recognize the significance of your investment in education. While our program is offered at a fraction of the price of traditional makeup school or university degrees (with ALL of the fast track benefits), if you have further questions please feel free to book a call with us to determine if our program is the right fit for you!
Have Questions?
Do you offer payment plans?
Yes! We have a variety of payment plan options to best suit your needs, from monthly payments spread out as long as 12 months!
Frequently Asked Questions
What extra costs should I expect beyond the tuition fees to implement what I learn?
If you already have access to an iphone, a laptop and artistry kit to service your clients - you are set for success. Our philosophy is working with what you have, and incurring expenses when it's a true need for your business to invest accordingly.
How much work per week will this course require in lessons & homework?
What you put into your business is what you will get out of it! While our program is structured to allow you to work at your own pace, we recommend budgeting 5-10 hours per week.
Is the course all online or is there a live component?
All of the course content is pre-recorded and released online weekly. Lives will be held in our exclusive group 2X per month for additional learning & community support. In the event you cannot attend the live, not to worry! They will all be recorded and available to you after.
Why is Makeup Empire worth the investment?
It's as simple as this: if you want to get your beauty business to where you aspire it to be, but don't have the time or money to waste in potentially making it happen - this course pays for itself. Not to mention, the expense is tax deductible.
Makeup Empire is a product of @gretzieparth 8+ years of industry experience, a Bcomm Degree in Accounting, and many lessons learnt along the way. If you are willing to do the work, have a positive attitude and be open to feedback from the educator who has lived out your dream - you'll only wish this course existed yesterday.
Is this program only suitable for makeup artists?
How long will it take me to complete the course?
This program is beneficial for anyone looking to build a successful business in the beauty industry. Although our founder started out as a makeup artist, she successfully grew her business to offer complementary beauty services such as brows, lash lifts, event hair styling & spray tans.
As the course content is intentionally released weekly to allow for learning, implementation and execution - Makeup Empire is a 4 month program. Once you complete the course you will still have access to the online content for 12 months post start date.
